Pitch Deck

etho park

at UnCommons

Prepared for: Matter Real Estate Group / UnCommons
‍Prepared by: Etho Wellness Club

Executive Summary

What we’re proposing

Etho Park transforms Pad 1 into a daily-use green space and programmable event venue—driving foot traffic, tenant enagement, and a long-term, integrated wellness amenity at UnCommons.

Why now?

UnCommons is nearing full lease-up. The next phase of value creation is community and programming—shaping a “day-in-the-life” experience that improves retention, satisfaction, and long-term asset value.

How it scales

Etho launches with a focused park activation to validate utilization and operations, then phases into a membership-based wellness lounge, establishing a clear pathway to a permanent wellness anchor over time.

Pad 1 is the heart-center of UnCommons

It’s also currently a missed opportunity: high visibility, high potential, limited daily use.

What UnCommons needs next

• A flexible outdoor space that adds value to tenants daily

• Event infrastructure that reduces dependence on street closures

• Programming that brings people on-site consistently (not just “one-offs”)

Etho Park solves this

The Opportunity at Pad 1

Who is Etho?

Events produced since April 2025

7,248

Attendees hosted

154

Partnerships with wellness aligned brands

Etho is a wellness-driven community platform that transforms underutilized space into high-traffic destinations through programming, events, and membership.

What is Etho Park?

Etho Park = a daily amenity + a programmable venue.

This foundation allows Etho to move beyond events and become a built-in wellness amenity that drives long-term value for residents, tenants, and the broader UnCommons community.

Three connected zones

1. The Garden

Public amenity for UnCommons

2. The Lawn

Event, market, watch party zone

3. Etho Wellness Club

Phased members wellness lounge

Etho Park: Phase 1

Revenue-generating activation engine that proves demand, drives traffic, and reduces development risk

~15,000 SF Entertainment Space

Flex event area

Big Screen + Stage

Movie nights, concerts, watch parties

3 Portal Pinch Points (Covered Walk + Seating + Water Features)

Open daily / gated for ticketed events

Modular Restrooms + Storage

Temporary, high-quality

Intent: Prove demand, traffic, and operational fit without overbuilding early.

How It Operates (Two Modes)

Mode 1: Daily Public Amenity

Open circulation and access

Green space + seating + shade

Spillover for Urth Café, Wineaux, Good Place, Barrys, office and residential users

Mode 2: Ticketed / Programmed Events

Lawn secured via portal gates

Vendor perimeter setup + staffing/security plan

No street closures required

Results

UnCommons gains a purpose-built event venue without losing daily amenity value.

Programming Pillars

Markets

Farmers Markets, Mark in the Alley, Makers Hive, Fall Harvest

• Markets are already proven demand on-site
• Etho Park gives them a better home & reduces operational disruption

Sports Watch Parties

Support & partner with local sports teams (A’s, VGK, Raiders, Aces)

• Activates the space during evenings and weekends with predictable attendance
• Attracts a broad demographic while encouraging food, beverage, and retail spend

Wellness & Fitness

Unwind series, classes, wellness festivals

• Reinforces UnCommons as a health-forward destination
• Encourages routine engagement and builds long-term community loyalty

Corporate / Tenant Events

Buyouts, team wellness, dinners, speakers

• Provides a premium, on-site venue for corporate tenants and local businesses
• Generates incremental revenue without impacting public access during peak hours

Family-Friendly Events

Kid-friendly community days, movie nights, lawn games

• Expands reach to suburban families seeking safe, outdoor experiences
• Strengthens UnCommons’ position as a multi-generational community hub

Live Music & Culture

Curated performances, DJs, live bands

• Supports local artists and creates cultural relevance without nightclub dynamics
• Enhances evening energy while maintaining a neighborhood-friendly environment

Design Goal: A calendar that serves UnCommons—not just Etho.

Event Production

Monthly Etho Wellness Event

Weekly “Unwind” community classes (Apr–Sep model)

Farmers Market (weekly)

Artisan Market (monthly: Mark in the Alley / Makers Hive)

Family-friendly events (weekly)

Sports Watch Party (seasonal cadence)

2–3 Corporate Bookings (low-end assumption)

Sample Monthly Calendar

Etho Club: Phase 2

High-margin, recurring-revenue membership club that converts traffic into long-term value

Includes everything in 1, plus:

~4,000 SF Etho Indoor Lounge

Member amenities: lockers/showers + premium restrooms

“Active” outdoor wellness zone

Phase 1 : Etho Park- Lawn Activation

Park + lawn + screen/stage + basic infrastructure
Proves operations + utilization
Vendor pads, improved utilities, back-of-house efficiency

Phase 2: Etho Wellness Club

Private members lounge + lockers/showers
Stable membership revenue + long-term pathway

Phase 3: Vertical Expansion

Expanded wellness club + curated ground-floor retail
Rooftop amenities and destination-level programming
Creates durable, long-term value aligned with UnCommons’ evolution

Phased Investment Strategy

Investment Commitment

Our Investment Into the Community

Phase 1: Etho Park

~$500K-$1M

Phase 2: Etho Wellness Club

~$4M–$5M

Note: Final costs depend on scope, materials, permitting approach, and phasing decisions.

Risk Controls / Operating Standards

Operational controls

Defined event hours and curfew alignment
Noise mitigation via landscape strategy + sound policies
Security, queueing, staffing, and cleanup plans
Insurance coverage consistent with venue operations

Design controls

Materials and street-facing design aligned with UnCommons standards
Tenant-first right of refusal for event activations (where relevant)
Vendor exclusivity rules respected (legal/leasing confirmation pending)

Partnership Mindset

Etho and UnCommons operate in a shared-value partnership focused on long-term community impact, tenant experience, and asset value—rather than a traditional landlord-tenant relationship.

Proposed Partnership Structure

• Initial activation period with clearly defined operational terms
• Pathway to long-term control through a purchase or expansion option
• Integrated wellness access for residents and tenants as a built-in benefit
• Annual UnCommons programming allocation (committed hours / events)
• Sponsorship-supported community events with discounted backfill access

Goal: Align incentives, reduce uncertainty, and create a scalable wellness amenity that delivers consistent value to UnCommons, its tenants, and the broader community.

Partnership Model with UnCommons

Our Team

Leadership Team

Aris Lazarou

Real Estate Developer

Real estate developer and strategic operator with deep experience in site selection, feasibility, entitlements, and project execution. Brings a disciplined, phased approach to development, aligning capital, design, and long-term value creation across complex mixed-use environments.

Why Aris?
‍Combines real estate expertise with strategic discipline to ensure Etho’s concepts are executable, capital-efficient, and built for long-term success within premier community-driven developments.

Mikey Margolin

Founder | Etho

Leads vision, partnerships, and execution of a scalable wellness-driven community platform spanning events, memberships, and destinations. Has produced 40+ large-scale wellness events with thousands of attendees and partnerships with leading global brands.

Why Mikey?
‍Founder-operator with deep roots in the Las Vegas community, combining lived experience in wellness with hands-on execution to build authentic, scalable spaces that foster connection and long-term community impact.

Jeremy Burkhardt

Investor | Founder, Origin Acoustics

Industry pioneer with 30+ years building and exiting category-leading audio companies. Former CEO and co-founder of SpeakerCraft, acquired for $58M. Expert in scaling operations, product innovation, and profitability.

Why Jeremy?
‍Seasoned founder and operator with multiple successful exits, bringing operational rigor, mentorship, and a shared passion for wellness to help scale Etho into a lasting community-driven platform for Las Vegas locals.

Advisory Team

Andrew Simmons

Vice President of Architecture | Wynn

Sam Wong

Director of Operations | Caesars Entertainment

Kaempfer Crowell

Legal Counsel

Jake Smirk

VP- Commercial Real Estate | City National Bank

Donovan Ballantyne

Owner | Rostrata- Architecture & Interior Design

Why Etho Is the Right Operator

Etho brings what Pad 1 needs

Drives consistent foot traffic across weekdays and weekends
Enhances tenant value through shared programming and amenities
Activates a central pad without long-term vertical risk

• Proven programming engine

• Event operations + logistics capability

• Community-first brand aligned with UnCommons wellness ecosystem

• Sponsor relationships that scale with a consistent venue

Better Programming → More Traffic → Stronger Tenant Ecosystem