etho park
at UnCommons
Prepared for: Matter Real Estate Group / UnCommons
‍Prepared by: Etho Wellness Club
‍Date: January 15th, 2026
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Executive Summary
What we’re proposing
Etho Park transforms Pad 1 into a daily-use green space that seamlessly converts into a high-quality event lawn—creating community, supporting tenants, and proving demand for a long-term wellness anchor.
Why now?
UnCommons is nearing full lease-up. The next chapter is community building, programming, and creating a “day in the life” people choose.
How it scales
We start with an MVP lawn activation, prove utilization and operations, then phase into a members wellness lounge with an option pathway over time.
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Pad 1 is the heart-center of UnCommons
 It’s also currently a missed opportunity: high visibility, high potential, limited daily use.
What UnCommons needs next
• A flexible outdoor space that adds value to tenants daily
• Event infrastructure that reduces dependence on street closures
• Programming that brings people on-site consistently (not just “one-offs”)
Etho Park solves this
The Opportunity at Pad 1
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Who is Etho
33
Produced events in 2025
6,571
Attendees hosted
154
Partnership with wellness aligned brands
+ many more
We are operators and programmers first—our strength is turning space into community.
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Vision: What is Etho Park
Etho Park =  a daily amenity + a programmable venue.
A place that feels green, calm, premium, and alive—while staying operationally controllable.
Three connected zones
1. The Garden
Public daily amenity
2. The Lawn
Event, market, watch party zone
3. Etho Wellness Club
Phased members wellness lounge
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The Grounds: Option 1
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The Grounds: Option 2
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Phase 1: Etho Park (Park + Lawn + Modular Support)
fastest-to-launch
9,000 SF Lawn
Flex event area
Big Screen + Stage
Movie nights, concerts, watch parties
3 Portal Pinch Points (Covered Walk + Seating + Water Features)
Open daily / gated for ticketed events)
Modular Restrooms + Storage
Temporary, high-quality
Intent: Prove demand, traffic, and operational fit without overbuilding early.
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Phase 2: Etho Members Club
Adds the members wellness club
Includes everything in 1, plus:
~4,000 SF Etho Indoor Lounge
Member amenities: lockers/showers + premium restrooms
“Active” outdoor wellness zone behind the lawn
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How It Operates (Two Modes)
Mode 1: Daily Public Amenity
Open circulation and access
Green space + seating + shade
Spillover for Urth Café, Wineaux, Good Place, Barrys, office and residential users
Mode 2: Ticketed / Programmed Events
Lawn secured via portal gates
Vendor perimeter setup + staffing/security plan
No street closures required
Results
UnCommons gains a purpose-built event venue without losing daily amenity value.
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Programming Pillars (What Lives Here)
Markets
Farmers Market, Mark in the Alley, Makers Hive
Sports Watch Parties
A’s, VGK, Raiders
Wellness & Fitness
Unwind series, classes, wellness festivals
Corporate / Tenant Events
Buyouts, team wellness, dinners
Family-Friendly Events
Monthly kid-friendly community days
Live Music & Culture
Curated performances / DJ + low-impact formats
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